How to make the best use of your Google Business Profile
If you run a local business in South East London - whether it’s a café in Greenwich, a salon in Welling, or a trades service in Eltham - your Google Business Profile (GBP) is often the first thing customers see online. A well-optimised profile can boost your visibility, improve trust, and even drive more footfall or enquiries directly from Google Search and Maps.
Here are 10 tips to make the most of your GBP:
Claim and verify your profile
First, make sure your business is claimed on Google. Verification builds trust and allows you to manage how your business appears on Google Search and Maps, making you more visible to local customers.
Keep your information accurate and complete
Include your business name, address, phone number, website, opening hours, and categories. Consistency across your website and other listings helps Google rank you higher and avoids confusion for potential customers.
Add high-quality photos
Photos help your business stand out. Post images of your storefront, products, services, team, and even your neighbourhood to make your listing more relatable and engaging.
Collect and respond to reviews
Encourage satisfied customers to leave reviews, and respond to all feedback professionally. Engaging with reviews shows prospective clients that you care about customer experience and helps build trust.
Use posts to share updates and offers
Google allows businesses to post updates, promotions, and events directly on their GBP. Regular posts keep your profile active and provide fresh content that can attract more clicks.
Enable messaging for quick contact
Turn on the messaging feature so potential customers can contact you directly from your GBP. Quick responses improve your chances of converting leads and demonstrate excellent customer service.
Highlight your services and products
List the main services or products you offer with clear descriptions. This helps searchers know exactly what you provide and improves your chances of appearing in relevant local searches.
Use attributes and highlights
Add relevant attributes like “wheelchair accessible,” “outdoor seating,” or “appointment required” to give visitors helpful information. These small details make your business more appealing to specific audiences.
Monitor insights
Check the analytics Google provides, like how customers found your business, what actions they took, and where they’re located. These insights can guide marketing decisions and highlight areas for improvement.
Keep your profile updated
Make sure to update your GBP whenever you change your hours, add services, or run a promotion. An up-to-date profile keeps your business credible and relevant in local searches.
How South East London businesses can apply this
Cafés in Greenwich: post seasonal menus and daily specials, add photos of your café interior.
Salons in Welling: showcase hairstyles or treatments with images, respond promptly to booking enquiries.
Tradespeople in Eltham: list services and offer free estimates, highlight customer reviews.
Boutique shops in Blackheath: share new product arrivals, special offers, and gift ideas.
Kyeeni conclusion
A well-managed Google Business Profile is one of the easiest ways for South East London businesses to get discovered, attract new customers, and build trust online. By keeping your information accurate, posting regularly, collecting reviews, and engaging with customers, your business can stand out in local searches.
At Kyeeni, we help businesses optimise their GBP, improve online visibility, and turn local searches into real customers. Get in touch to see how we can help your business flourish.